“If your business is not on the Internet, then your business will be out of business.” -Bill Gates

The digital boom has led to intense competition in every industry as more and more customers are now relying on digital channels to find a product or service. This has mandated every business to have a strong presence online and cater to the varying demands of their customers actively.

We have already transitioned into a digitally-advanced era. This makes it the right time to leverage the power of different digital tools like social media and mobile marketing and promote your brand rigorously. Besides, having an online presence with a professional website and social media page will also keep promoting your business round-the-clock. When coupled with automation tools, you can even turn that into a 24/7 portal where customers can connect with your business and make transactions.

Below are 5 compelling reasons that explain why you should focus on having a good digital presence today.

Greater Audience

64.4 % of the world is online and they spend an average of 6 hours 58 min hours per day online. Nearly 35% of that time is on social media channels. Your customers are there so you need to be there also. The chances are that your competitors are there and if you are not , you could be missing out on potential sales. Having a website makes you appear more credible. People will assume that you are well established and professional if you have a well designed website. Being online gives your business access to a wider audience than those that just walk past your shop front each day.

Brand Building

As one of the marketing concepts says, “If people come across a brand seven times, they start recognizing the brand.” With a planned digital marketing approach, you can take the center stage and make your brand more visible to your preferred audience. When more people notice your brand and see you interacting with your customers actively, they will also want to do business with you.

At its core, “brand building” actually means building a potential customer’s trust in your company or product. Providing an online presence not only gives a customer access to your product or service, but it also provides a way for the customer to “check out” your company. Online reviews, your interactions with other customers and the frequency and quality of your posts help to form a positive impression of your company in the potential customer’s mind, who will make future sales more likely.

Generate Better Revenues

It is even seen that businesses that do not have any digital presence and only follow conventional marketing approaches are likely to lose the opportunities to reach the new-age population that embraces digital life. An online presence will allow customers to easily find a business online, increasing an organization’s credibility and reinforcing trust in the brand. The availability of information online allows more people to find out about your company and its product/service offering also allows you to encourage them to take the desired action. Repeating this process will lead to consistent lead generation and increased conversions.

Accessibility

The Internet never sleeps, and every portal you offer online gives your business a virtual 24/7hour showroom. This allows potential customers to research your product or service after business hours, and in the privacy of their own home. If you sell products, an online store allows for 24-hour order placement to capture a sale as soon as a customer is interested, as opposed to waiting for your brick-and-mortar store to open, by which time the urge to buy may have passed.

Reviews

Some may consider reviews a double-edged sword of conducting business on the World Wide Web, as there will always be that possibility of receiving a negative one, fairly or not. But if you run your business honestly and treat your customers well, these should be isolated incidents, outnumbered by the many raving reviews left by your satisfied customers. Potential customers often check for reviews of a company or product before using either, so always encourage happy customers to leave reviews on rating sites.

Conclusion

Online presence of your business will enable you to engage customers and business partners 24/7. Forget time zone differences, language barriers, and physical and geographical limitations. It will also help you acquire inaccessible information about your clients and their buyer journey. It will make your business look professional, trustworthy and credible.

With the help of advanced digital marketing tools, you can also track your marketing campaigns’ performance and ROI, and use the data to see if they are driving the results that you are seeking. This allows you to adapt to the change quickly as well, which is an important trait to have in today’s highly-competitive market.

For those of you seriously interested in building a successful online presence, we at Techalts.com are here to offer you our expertise. We can help you navigate the pitfalls in the process of taking your business to the web to achieve excellent results and take advantage of all the benefits mentioned above.