Did you know that 55% of all web traffic comes from a mobile device? Yes, most of your site’s visitors likely come from a smartphone. 

Also, Users are 67% more likely to make a purchase if the website is mobile-friendly. This shows the importance of having a mobile-friendly website for businesses to improve the likelihood of converting potential customers. 

What does ‘mobile-friendly’ mean for websites? 

‘Mobile-friendly’ refers to the design and functionality of a website that is optimized for viewing and interacting with on a mobile device such as a smartphone or tablet. A mobile-friendly website adjusts its layout, font sizes, and image sizes to ensure that the website is easily navigable and readable on a small screen. 

A mobile-friendly website also typically has features that make it easier for users to interact with it on a mobile device, such as larger buttons and simplified navigation menus. Mobile-friendly websites load quickly, even on slower mobile networks, and use web technologies that are compatible with mobile devices. 

So, let’s take a look at why mobile-friendly is key for practice success. 

  1. Mobile usage has surpassed desktop: More and more people are using their mobile devices to access the internet, and in 2021, mobile devices accounted for over 55% of global website traffic. 
  2. Improved user experience: A mobile-friendly website provides a better user experience. A responsive website design will automatically adjust the layout to fit the screen of the device being used, making it easier for visitors to navigate, read content, and interact with the website. 
  3. Higher search engine ranking: Google has made it clear that mobile friendliness is a ranking factor. Websites that are not mobile-friendly will have a harder time ranking higher in search engine results pages, meaning you may be missing out on potential traffic and customers. 
  4. Increased conversions: When your website is mobile-friendly, it will be easier for visitors to take action and convert. Whether it’s filling out a contact form, making a purchase, or subscribing to a newsletter, visitors are more likely to complete these actions if they can easily access and navigate your site on their mobile device. 
  5. Better brand reputation: A mobile-friendly website shows that you care about your visitors’ experience and are willing to invest in providing a better user experience. This can improve your brand reputation and increase trust among potential customers. 

Want the beautiful mobile-friendly website you deserve? Then you’re in the perfect place. At TecHalts.com, we’d love to help you with our website building expertise and mobile-friendly web page design capacity.